Tata BlueScope Steel’s DURASHINE® Recognized Among 'Most Trusted Brands of India 2024-25'

Kochi, April 29, 2024 – Tata BlueScope Steel’s flagship brand DURASHINE®, has been recognised as one of the 'Most Trusted Brands of India 2024-25' by Marksmen Daily, reaffirming the company’s commitment to excellence, reliability, and customer satisfaction.

The accolade comes as a result of rigorous evaluation and industry-wide consumer study conducted by LeadCap Ventures, where DURASHINE® stood out for its unwavering adherence to parameters such as adaptability, resilience, holistic customer experience, reliability, social responsibility, transparency, and ethicality.

DURASHINE® has built a strong brand reputation in the construction sector based on the unwavering trust of Tata Steel and BlueScope Steel, making it a preferred choice for consumers. DURASHINE® Roof and Wall sheets are manufactured using high-tensile coated steel, ensuring durability and strength. The brand offers a wide array of products and solutions tailored for cladding applications, including Roof and Wall sheets, Tile profile roof sheets, and structural support accessories. These products provide exceptional aesthetics and deliver excellent thermal efficiency and unmatched material durability, owing to their innovative colour-coated sheets.

The brand has won several prestigious awards including Brand of the Decade 2022 by Brand Advertising Research and Consulting, Asia’s Most Trusted Brand for Best Color Coated Steel Sheet Category by International Brand Consulting Corporation, USA, India’s No. 1 Brand for Color Coated Steel Sheets for three years etc. and is the most preferred choice in this segment.