On Father’s Day, SBI Life’s #PapaHainNa digital film showcases a father’s unspoken commitment towards protecting his loved ones.

The pandemic has re-shaped our perspective around the responsibilities of fathers at home and the way they are adapting to a new lifestyle while simultaneously fulfilling the promise of protecting their family. Recognising the larger role played by Fathers towards the family as well as society, this Father’s Day, SBI Life Insurance, one of the most trusted private life insurers in the country, has released a heart-warming digital film. It depicts the emotional and protective side of a father towards his evolving responsibilities amidst the pandemic. 

Link to the digital film: https://youtu.be/YZrClVZ39-g

Conceptualized by WAT Consult, the digital film showcases a bond between a father and a young boy with an emotional twist in the end. While speaking to the father, the young boy is trying to cover up his troubles in dealing with the challenges brought about by the pandemic induced lockdown. But thanks to a father’s instinct, he understands the young boy’s troubles and extends all possible help. The warmth displayed in their conversation makes it easy to believe that it is a father-son relationship. However, towards the end of the film, it is revealed that the man is not the biological father of the boy. In fact, the young boy is the child of his domestic help, who has been taking care of his family for years.